lottery 04 may 2021

E-retailers have rapidly scaled up their product offerings, providing a wide choice to customers. Several players have adopted marketplace models (pure or managed) which has enabled them to offer more categories, more brands and greater market reach for brands. E-retailers are opting for Omnichannel retail model by opening their physical store to capture a bigger market share. In addition, E-tailers are also investing into studios to improve uniformity in product catalogue for different suppliers, thereby enhancing customer’s shopping experience.

Founded in 1966, K-Swiss is a heritage American tennis brand. Since its origin, K-Swiss has represented innovation, quality, performance and style. Its signature K-Swiss ‘CLASSIC,’ the first leather tennis shoe, made its debut at Wimbledon, and more than 50 years later is still a style staple.

CMM as it is popularly known also represented India at International Innovation Fair in Istanbul in March 2016 as also participated in a trade fair in Milan, Italy as part of India Pavilion in Dec 2016.

The sector employs about 42 lakh people.

“We treat kidswear in two age groups — newborn to 3 years and 3 years to 12 years. Infant wear, the newborn to 3 year old segment includes a wide range of baby basics like jabla and pyjamas, rompers, dresses, sets, innerwear, bath-towels, blanket, comforters, along with accessories like bibs, socks, gloves, caps, napkins, etc,” explains Sharad Venkta.

Different Drivers for online purchase – The purchase drivers are very different across different geographies, regions and population centres. Factors such as promotions, discount and offers are the key driving factor for online purchase across all the regions – metros, tier -I and II cities. But there are other region specific factors such as, availability of new products, better product assortments, easy return policy, express delivery options, etc., which drive growth in different cities and regions. Thus e-tailers have to develop different strategies for different regions and geographies.

Deal Jeans began its journey 18 years ago selling designer denims. Today the brand offers over 20 exclusive products categories in more than 2,500 styles every year. It opened its first exclusive brand outlet in 2015. Within a span of three years, it has succeeded in opening 24 exclusive outlets across India and internationally.

Manmohan Bagree, Vice President, South City Mall: Fashion is the most important category in a shopping mall and occupies 70 percent of the leasing. We have encouraged and tried to provide maximum latest fashion brands (Aspirational) in our mall for the shoppers.

At present, the e-commerce market is led by electronics category with a share of ~49 percent followed by apparel and lifestyle which is ~25 percent (including footwear, bags, belts, wallets, watches, jewellery, etc.). The adoption of e-tail in apparel and fashion industry is resisted by the consumers’ willingness to touch-and-feel the product before making purchase decision. To address this issue, initiatives like cash on delivery, easy return and exchange, discounts and offers are being implemented to encourage consumers to use online channel for shopping.

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The two-day mega fashion event will witness unparalleled opportunities for learning from International and Indian industry experts, academicians, experienced professionals and analyst through a world class mix of keynote addresses, panel discussions, CEO’s round tables, presentations, knowledge series sessions and master classes.

Its Managing Partner Vinay Nair was quoted by PTI as saying, “Guiding them (Samshek) with the right strategy to penetrate the Indian market and their overall market positioning in countries like US and UK, is something that we look forward to achieve in the near future.”

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The brand will be launching the pop-up customisation corners from March 27 onwards in three Zara stores in Amsterdam, Barcelona and Milan, where shoppers will be able to embroider words on 13 different denim designs.

We usually think of public platforms such like Facebook and Twitter as our most powerful social marketing tools. However, the number of people using private messaging services like Messenger, WhatsApp and Snapchat is humongous too. Social media is still growing, but these private networks are growing faster. Therefore it is important for content marketers to focus on them.

On Wednesday, the NYSE even Tweeted, “Tomorrow we’ll be in our 501s.” The 166-year-old company, which owns the Dockers and Denizen brands, previously went public in 1971, but the namesake founder’s descendants, the Haas family, took it private again in 1985.

“The estimated size of kidswear in India is Rs 70,000 crores and the kids apparel market is forecasted to grow at a CAGR of over 12 percent during 2019-2021,” he adds.

Vishakha has been in the business of shoppers experience and behaviour for more than 15 years. She has worked with some of country’s top media brands. Her last corporate stint was at Future Media, a Kishore Biyani firm, where she was involved from its inception after which she launched her own Shopper Marketing Agency which worked with reputed brands.7Shivani Poddar, Founder, Faballey

What Malls do to Highlight the Fashion Section

Its Managing Partner Vinay Nair was quoted by PTI as saying, “Guiding them (Samshek) with the right strategy to penetrate the Indian market and their overall market positioning in countries like US and UK, is something that we look forward to achieve in the near future.”

She understands the potential of a private label like Vajor in the industry. Competing with the market in not only designs but, content and technology as well. Nathasha believes that fashion is no longer a commodity and wishes to change the current scenario of marketing products. And Vajor is achieving that by selling an overall experience to its consumers.

Segment Categories

consumption growth is slowing down, Dutta said.

On How Much Space Is Allotted to Fashion Retail

The fashion retailer, which is known for offering men’s, women’s and kids’ apparel, footwear, handbags, fashion accessories, beauty products and much more, all under the same roof, has added features such as ‘Self-Checkout Kiosk’, ‘Mobile POS’, Fitting Room Assistance’, etc., to augment its in-store experience.